Highway 18 Outdoor Theater

How does a rural drive-in theater compete with online streaming? The owners of Highway 18 in Jefferson, WI, know it’s all about that nostalgic experience—the golden hour summer drive, deep fried delectibles, and back to back blockbusters under the stars. I translated their retro identity into a cohesive online and IRL adventure, built around their seasonally-lit, what’s-old-is-new-again neon.

identity / Web design / social media